From Taobao intern to the father of Pinduoduo

Chapter 111 The Millionaire

Chapter 111 Millionaire

8 month 1 number.

After the initial success of the opening, another month passed, and Lin Mu and Sheng Mingyue reunited to review the achievements of the first month of business.

First, there are the letter-print stockings, limited to 100 pairs per day, priced at 200 yuan per pair. This flagship item alone brought in 60 yuan in total revenue for Yuezhi.

Other items in the store also sold well, driven by the star product, with a total sales volume of 160 million yuan in one month.

Combined, the total revenue for the month reached 220 million. This achievement can only be described as "explosive".

Furthermore, this is not the limit of monthly traffic, but the limit of the number of customers the store can accommodate.

Three days after opening, although there were no long queues outside the store like on the first day, there were still small queues every day, with nearly 100 people in front of you no matter when you came.

This is not the peak yet. Yuezhi has another big weapon in her hand that she hasn't used yet: a co-branded stocking collection with a brand under Karl Lagerfeld.

These stockings will be designed by Karl Lagerfeld himself. When the Paris branch opens, there will probably be branches in China as well. The total revenue generated then will be truly staggering.

Of course, that's just how the fashion industry is; money comes quickly and goes quickly, and making a living from it long-term is incredibly difficult.

A total monthly revenue of 220 million does not necessarily mean that annual revenue will exceed 2000 million. 2009 was better: the benefits brought by traffic could last for a few more months, unlike in later years, where the popularity would only last for a month at most before fading away.

However, Lin Mu estimates that in at most six months, there will no longer be long queues in front of the store; three years later, Yuezhi will face the dilemma of breaking even; and five years later, it will be a success if it doesn't go bankrupt.

Of course, all of this is predicated on the premise that Yuezhi ceases to conduct successful marketing campaigns.

Getting back to the main point, Sheng Mingyue explained her upcoming plans: "In the second half of the year, I will open a branch in each of Beijing, Shanghai, Guangzhou, and Shenzhen. At the same time, I will also make arrangements for the Paris branch, investing all of the 1200 million yuan I have raised. When the collaboration with Galeries Lafayette launches at the end of the year, we will do our best to capture this wave of overwhelming traffic."

Sheng Mingyue added with a smile, "Thanks to you for securing Yang Mi's deal, the investors I found are very optimistic about Yang Mi's future and gave her an additional 20% valuation. Now, based on the valuation of your shares, your net worth is already 3600 million."

"Mr. Lin," she deliberately drawled, teasingly asking, "what are your thoughts? Please share your comments."

Since falling in love with Sheng Mingyue, their relationship has gradually transcended that of friends and grown much closer, with them doing little things that only couples in the throes of passionate love would do.

Lin Mu coughed lightly and joked, "I hope Miss Sheng will keep up the good work and help me become a billionaire as soon as possible."

Sheng Mingyue put away her joke and said seriously, "I'm serious, why don't you quit your current job and come help me full-time? I can offer you a million-dollar annual salary, and it will be your own business."

Lin Mu pondered for a moment, then slowly said, "Let's wait until after the New Year."

Sheng Mingyue's eyes lit up, and she asked in surprise, "You're quitting your job to help me after the New Year?"

Lin Mu shook his head and smiled, "No, after the New Year, I'll quit my job and start my own business, opening a brand new e-commerce platform."

.

Sheng Mingyue looked surprised: "A brand new e-commerce platform? Why? The e-commerce industry is so competitive now, you can't operate without a lot of capital financing. You might as well come and help me. There's a lot of potential in the fashion industry."

Lin Mu chuckled, half-jokingly saying, "The ceiling in your industry is too low. If I wanted to marry you, would your dad agree without being a billionaire?"

"Yes, I will." Sheng Mingyue's tone softened instantly as she reached out and took Lin Mu's hand. Her hand was soft, like a piece of silky soap. "I've already mentioned you to my dad, and he's very pleased. When are you going to come with me to meet him?"

Outside Alibaba's headquarters.

Lin Mu went to the newsstand, bought a newspaper, and carefully read the latest news. The newspaper prominently featured headlines such as: Ministry of Industry and Information Technology issues 3G licenses; experts suggest changing the "vegetable stealing" game to a farmer assistance model, claiming that the game will corrupt children; Sina Weibo sparks a nationwide craze; H1N1 influenza breaks out globally; Ku6.com goes public.

Lin Mu pondered: With the issuance of 3G licenses, the era of mobile internet is about to arrive. Smartphones will bring about earth-shattering changes to the world and create one technological giant after another, and his entrepreneurial opportunity lies within this.

Pinduoduo's business model relies heavily on the mobile internet era, and the rise of WeChat is of paramount importance.

He plans to participate in the first Double Eleven shopping festival on Taobao this year to accumulate some experience and resources, and then leave the company next year.

When WeChat was launched in 2010, his main job that year was to raise funds in the market and streamline the business processes for merchants.

Pinduoduo doesn't focus on celebrity stores; its core model is the industrial cluster model.

In fact, this model is more helpful to the country and can benefit more people, allowing them to find employment without having to leave their hometowns.

Of course, every advantage has its disadvantages. The industrial belt model can provide people with food, but not good food, and there is no high premium.

When WeChat began to take off in 2011, Pinduoduo was able to ride the wave of its success.

From around 2012 to 2016, there was a massive influx of capital, making it easy to raise funds and go public. That was the best time for him to go public.

Once the IPO is completed and the funds are raised, we can start to exert our strength and let everyone see the power of "cutting the price".

After reading the newspaper, Lin Mu folded it and tucked it under his arm before walking into Alibaba's headquarters.

On the way, he passed a parking lot and saw many luxury cars parked there. Among the employees coming and going, many were wearing expensive watches.

Although Alibaba employees are paid well, their salaries are not high enough to easily afford luxury cars and expensive watches.

Lin Mu thought to himself: The corruption in the company has deepened again.

As Lin Mu entered the company, he ran into Wang Zaixing. Wang Zaixing was angrily talking to his phone, then abruptly hung up.

Lin Mu walked over and teased with a smile, "Fugui, what made you so angry? Getting angry so early in the morning is bad for your liver."

Wang Zaixing turned his head and saw that it was Lin Mu. His expression softened slightly, and he sighed, "The corrupt officials lately are getting more and more arrogant. I don't know how they got my phone number. They called me directly and asked for 5 yuan to give me a traffic portal."

Lin Mu blinked, thinking to himself that the time was about right. He said, "I've recently heard many colleagues in the Taobao department complaining that the atmosphere in the company is getting weirder and weirder. Is that true?"

Wang Zaixing sighed helplessly: "Of course there are! Especially those colleagues recruited from outside, they're all slippery, too clever for their own good. They're good at shifting blame, passing the buck, stealing credit, and forming cliques—they're all incredibly skilled, and they spout jargon that's incomprehensible, like 'granularity alignment.'"

He paused, then added, "If we continue to ignore this, the group's values ​​will inevitably be compromised sooner or later."

Lin Mu thought to himself: "Old Ma is only focused on expansion right now and can't care about these things at all. Alibaba's big company problems are gradually becoming intractable."

He patted Wang Zaixing on the shoulder and asked, "Zaixing, I mean, if, if one day Alibaba goes under, have you ever thought about going out and working for another company?"

Wang Zaixing was taken aback, clearly having never considered this question before. He said, "I was just venting casually. No matter what, Alibaba can't just suddenly fail, right? Besides, all my skills are currently in e-commerce operations. I don't know how to do anything else."

Lin Mu laughed and said, "If, and I mean if, there's a new e-commerce company that could rival or even surpass Alibaba in the future, and its boss is actively recruiting 'Eighteen Arhats,' would you be interested in becoming employee number 001?"

Wang Zaixing laughed and waved his hand: "In the e-commerce field, how could there still be such an opportunity? The market has long been divided up. Unless you can use capital to fight capital, you simply can't stand a chance. Okay, I'm not going to talk anymore, I'm going to be late for work."

Watching Wang Zaixing's departing figure, Lin Mu thought to himself: So, given the opportunity, he'll agree. With Wang Zaixing's abilities, he should be able to poach the talent from the Tmall project team. He stroked his chin, lost in thought.

>