From Taobao intern to the father of Pinduoduo

Chapter 112 Preparing for Double 11

Chapter 112 Preparing for Double 11

A tense atmosphere had already permeated the Tmall project team.

On the wall, like in a college entrance examination hall, hangs a banner that reads "100 Days Until Singles' Day".

sky".

Lin Mu returned to his workstation and overheard Sanfeng talking to Yang Mo: "Yang Mo, the Tmall points system you proposed last time is now online. How's the feedback? Do you have any new requests?"

Yang Mo clicked his tongue and laughed, "Sanfeng, this is the first time I've ever seen someone from the tech department chasing after their colleagues in the product department with requests. The points system has only been online for two days, so even if there are problems, they won't show up yet. You'll have to wait a little longer."

He paused, then said, "I don't have much to say about your needs, but look at you, those dark circles under your eyes. How long has it been since you had a proper night's sleep? Why don't you get some rest?"

Sanfeng touched his face, his hands greasy. He shook his head, his tone firm: "I can still hold on. I'll go ask the others if they have any new requests."

Lin Mu glanced sideways at Sanfeng's workstation and saw a sticky note that read: "Always stay hungry, keep improving."

Lin Mu had seen many "drama queens" in the technical department, but he had never seen anyone as reckless as Sanfeng.

Generally speaking, people who work so hard and compete so intensely usually have a story hidden in their hearts, and only by achieving great success can they untie the knot in their hearts.

Lin Mu pondered to himself that perhaps recruiting Sanfeng to his future e-commerce company would be a good starting point.

Just then, Wang Jialei walked over and patted Lin Mu on the shoulder: "Lin Mu, you've done an excellent job with the Three Little Bees flagship store project. Even President Ma praised you highly. Your performance has far exceeded expectations."

He continued, "From now on, stop worrying about KPIs and focus all your energy on preparing for Double Eleven. Go and coordinate with as many major brands as possible to get them on the Double Eleven platform."

, 7

"Do you have time next month—" Before he could finish speaking, Wang Jialei slapped his forehead and laughed, "What a stupid question. Next month, get ready. General Manager Zhang Yong will take you to see the sect leader. You're riding high lately, and the sect leader wants to meet you and have a chat."

Lin Mu wasn't as excited as Wang Jialei had expected. It was just Jack Ma, wasn't it? He'd met him countless times in his past life. He replied calmly, "Okay, I understand."

After Wang Jialei left, Yang Mo, Lin Mu's former boss, looked at him with envy and thought to himself, "It's true that the new generation surpasses the old, and the old generation dies on the beach."

When Lin Mu joined the Tmall project department, Yang Mo was thinking of showing off his senior skills in front of him.

But now, his performance has been far surpassed by Lin Mu: his performance is entirely due to attracting big brands to join Tmall, while Lin Mu has created something out of nothing, helping small and medium-sized sellers to become big sellers. The difficulty of the two is simply incomparable.

"This kid is a genius," Yang Mo muttered to himself.

Lin Mu returned to his workstation and pondered: When it comes to Singles' Day, big brands are indeed more likely to attract traffic. Several of his star stores, such as Brother Li's store and Emerald Diary, could participate in Singles' Day, selling off slow-moving goods at half price to clear inventory as quickly as possible and avoid tying up warehouse space.

However, Yuezhi and Three Little Bees cannot participate in Double Eleven: Yuezhi is excluded because a 50% discount would damage the brand's prestige; Three Little Bees, on the other hand, already has a very low profit margin, and a 50% discount would be a loss-making business.

Therefore, he also needs to learn from Yang Mo's approach and attract some established brands to join the platform. Compared to Yang Mo, he has a clear advantage: he is confident that he can leverage his operational capabilities to revitalize these established brands online and transform them into star stores.

As for contact channels, they are easy to find.

Now he's considered a big name in the e-commerce industry; as long as he makes a statement, many established brands will want to contact him.

A few days later, in a private room at the Shangri-La Hotel, Sheng Mingyue's father, Sheng Youwei, hosted a banquet for Lin Mu. Several middle-aged men were also present at the banquet, who appeared to be friends of Sheng Youwei.

After a hearty meal, Lin Mu's impeccable conversation greatly pleased Sheng Youwei.

He was very fond of Lin Mu, his potential son-in-law: young and promising, with outstanding abilities, and more importantly, with a simple romantic history. Sheng Youwei admitted that when he was young, he could not be as composed as Lin Mu.

Sheng Youwei, with his exceptional emotional intelligence, gave Lin Mu the stage to perform, wanting him to show off his skills in front of his friends and make them envious.

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He smiled and said, "Xiao Lin, do you know about the issuance of 3G licenses and the upheavals in the domestic mobile phone industry? What's your opinion on this?"

He paused, then added, "My old friend believes that the domestic mobile phone market will not change much. Domestic brands will still mainly produce counterfeit and generic phones. At most, one or two more branded phones will emerge. In the end, the majority of the market profits will still be taken by foreign brands."

The old friend Sheng Youwei mentioned was none other than Yang Guofu. He looked at Sheng Youwei helplessly, thinking to himself: If you want to promote your son-in-law, you can't use me as a stepping stone. It's not even certain whether this kid can tell you anything.

Lin Mu then launched into his "performance," saying slowly, "What this uncle said makes sense. Apple and Samsung phones are indeed very popular in China right now, and their dominance will only grow stronger in the 3G era. Domestic brands will certainly be soundly defeated in the early stages. But as the saying goes, hope always rises from the ashes."

Following this, Lin Mu spoke eloquently: "In the future, major international brands will definitely outsource manufacturing to domestic manufacturers. As the demand for outsourcing increases, they will indirectly help China build a complete mobile phone industry chain. With a complete industry chain, a large number of domestic brands will inevitably emerge."

Finally, Lin Mu made a concluding statement: "Moreover, there is a key point about smartphones that is easily overlooked by everyone."

"In the future, everyone will have a screen. In the era of feature phones and televisions, a family usually only had one TV, and the control of the remote control was mostly in the hands of the housewife. Therefore, the characters on the TV tended to create a family scene and influence the entire family."

"Even in the computer age, although computers have become much cheaper, they are still a relatively expensive luxury for most Chinese families."

"However, the advent of computers has given a family a second screen, which in turn has given them a second point of advertising for GG. And the main consumers of computers are mostly young people, which is why a large number of emerging brands that cater to the needs of young people have been able to rise rapidly in recent years."

"When the smartphone era arrives, I believe that with the support of China's powerful industrial system, the price of smartphones will eventually drop to an extremely low level, low enough that all 14 billion Chinese people can own a smartphone. At that time, there will be 14 billion more screens nationwide, which will be an incredibly huge incremental market."

"The approach to 'GG' (a type of online marketing platform) will become more personalized, shifting away from being geared towards families and young people. For example, if you are elderly, and most elderly people are health-conscious and afraid of getting sick, I will recommend health supplements; if you are a stay-at-home mom, with the need to care for your family and worry about your children's studies, I will recommend courses taught by renowned teachers; if you are a father, carrying the pressure of your family..."

If you want to make more money, I'll recommend a financial literacy course; if you're a son or daughter, I'll recommend entertainment products that appeal to young people.

Lin Mu paused for a moment, then continued, "With the widespread adoption of smartphones, I believe that Google's recommendation methods will gradually transition from public domain to private domain and personalization."

Originally, Sheng Youwei only wanted to provide Lin Mu with a stage so that he could "show off" in front of his friends and make himself look good. But unexpectedly, Lin Mu's words really impressed him, and many of his views even coincided with his own thoughts.

During the meal, a middle-aged man asked, "I run a chain of mala tang (spicy hot pot) businesses. If the era you're talking about has truly arrived, could you give a concrete example of how I could use this kind of personalized advertising to promote my brand?"

Lin Mu smiled and said, "If you're running a chain of mala tang brands, you must be doing franchising, right? Then we can precisely target our customer base, focusing on young men aged 20 to 35 who need to support their families and start a career, and then recommend 'GG' to them."

"GG ​​content can be done like this: talk more about your mala tang brand and how profitable it is to franchise. For example, someone who had nothing before franchising but bought a car and a house afterward: what difficulties they encountered during the franchising process, and what kind of support and assistance we, as the brand owner, provided to them, ultimately enabling them to succeed in their business."

No sooner had he finished speaking than Yang Guofu slammed his hand on the table and exclaimed in admiration, "This is brilliant! This brilliant idea will definitely have a very high conversion rate!"