From Taobao intern to the father of Pinduoduo

Chapter 26 Distributors

This team was introduced by Factory Director Mao, and they already knew what product they were going to photograph. The photographer frowned and asked, "Miss, could you be more specific about your ideas?"

Yang Xiaofan said, "It's like I'm wearing stockings, you just take pictures of my whole body, and then I'm doing a slow, dancing dance. You capture the moment and take a picture that captures that youthful, energetic feeling."

The photographer, with a serious expression, said, "Here's the idea: gather a few girlfriends or best friends, and have them all go clubbing together. You stand in the center, and I'll capture the atmosphere, making you feel like the star of the show. Among all the girls, you'll be the absolute center, and the visual focus will be on your stockings. What do you think of this idea, boss?"

Yang Xiaofan's eyes lit up, and she said, "This is great! This is great! You're a professional, I'll listen to you."

Afterwards, Yang Xiaofan gathered a group of her girlfriends at a disco and spent a full four hours taking photos of the main images and detailed images of the two products, totaling fourteen images.

After the photos are taken, they cannot be used immediately—the photography team still needs to take them back for post-processing and add watermarks.

Yang Xiaofan recalled Director Mao's instructions: When doing Taobao e-commerce, you absolutely cannot steal other people's images, whether it's the main image or the details image. You should regularly browse similar stores to see if your main image has been stolen, and if so, remember to report it; if you find that your competitors' images have been stolen, you can also help report them.

Yang Xiaofan also remembers that not only could the images not be stolen, but there was also a small pitfall in Photoshop fonts on the images.

Many businesses don't want to use the same fonts as others and want to find artistic fonts to highlight their uniqueness. Indeed, there are a lot of free artistic fonts available online.

However, using these free artistic fonts can easily lead to problems. If your business isn't large, it's fine, but once your store grows, someone will come knocking, claiming that they developed and registered the font's copyright, suing you for infringement, and demanding substantial compensation.

Therefore, it's crucial to ensure that the copyright of any font used in Photoshop is clearly stated. If all else fails, it's worthwhile to purchase a nice-looking font instead.

The next day, Yang Xiaofan received the processed images.

After receiving the main image, she promptly paid a deposit of 1,000 yuan and opened a Taobao store named "Cat Sister Clothing Store".

Looking at the empty shop page, she felt an itch to decorate it nicely, but then she remembered Sister Mao's advice: before your Taobao shop is established, don't worry about how simple or simple the homepage is; those paid templates on Taobao are just for scamming newbies, they're only useful when the shop is big, newbies shouldn't even touch them.

Yang Xiaofan suppressed her desire to pay for the renovation and began editing product categories, importing images, and writing product slogans.

In choosing the main image, she followed the same logic as in "Spring Diary," only showing one long leg—this was to learn from the strong, and she also asked Director Mao, who had no objection.

For the product detail images, she imported atmospheric disco photos taken at a nightclub.

Next, she began editing the product titles.

She titled the pearlescent stockings like this: New pearlescent stockings, women's thin stockings, disco stockings, for clubbing.

The caption accompanying the product details image read: "Pearl stockings are beautiful and comfortable, the center of attention."

The title she wrote for the rhinestone stockings was: Rhinestone Stockings, Sexy Rhinestone Stockings, Skin-Friendly and Slimming, New Arrival.

The caption for the main image of the rhinestone stockings was: "Rhinestone stockings, sparkly and sexy."

After writing all the slogans, Yang Xiaofan didn't rush to put them up for sale—she felt something was off. Compared to other stocking sellers, these slogans were unremarkable; compared to the slogans of "Spring Diary," they were even more ridiculously inferior.

Yang Xiaofan kept in mind Director Mao's instructions: the product slogans could not be exactly the same as others, otherwise Taobao would judge it as suspected of duplicate listings and shut down the store; even if you finally got out of the "black room", your search ranking would be reduced.

People have mouths to ask questions and hands to do things. Yang Xiaofan immediately called Factory Director Mao, recited the product slogan he had written, and wanted to hear suggestions for improvement.

On the other end of the phone, after listening to the slogan Yang Xiaofan recited, Director Mao had a vague feeling that something was wrong. Without a good reference, she might not be able to tell the difference between good and bad, but when compared with the slogan Lin Mu had helped her come up with, the difference was immediately apparent.

Logically speaking, Director Mao had already helped Yang Xiaofan a lot, and could have easily ignored this matter. The slogan was a little off, so it wasn't worth the trouble. But Yang Xiaofan was too sweet-talking, making her very happy, and she was willing to help this sweet-talking and hardworking girl.

Factory Director Mao said, "Xiao Fang, if you're not in a hurry, wait a moment. I'll ask an expert for you. The slogan for my shop was chosen by that expert."

Yang Xiaofan quickly replied, "Okay, thank you, Auntie!"

"Hehe, it's alright," said Director Mao.

After hanging up, Factory Director Mao immediately dialed Lin Mu's number. Lin Mu answered the phone, listened to Factory Director Mao's request, thought for a moment, and twirled the pen in his hand—it was just a mere slogan, nothing much trouble. Besides, as long as someone sold pearlescent stockings, he could get a share of the profits.

Lin Mu said, "Okay, first of all, for the pearlescent stockings, have her change the product title to this: 2008 European style pearlescent stockings for women, thin, anti-snagging, slimming, beautiful legs, versatile for spring and summer."

He paused, then said, "As for that slogan 'Pearl stockings are comfortable and beautiful,' it's terrible. Let her change it to: 'A touch of pearlescent shine complements fair skin, thin and slimming, suitable for all seasons.'"

As soon as Lin Mu finished speaking, Factory Director Mao exclaimed, "Excellent! Excellent! Mr. Lin, it's true that there's no harm without comparison! With this change, the difference is completely different, like heaven and earth!"

Factory Director Mao wasn't just flattering her; she genuinely believed it. During this time, she spent every day browsing Taobao shops and seller forums, gaining some understanding of Taobao's operational intricacies.

In her opinion, Yang Xiaofan's self-chosen title was obviously of low-end quality, nothing special; even with the traffic sharing from the special category of pearlescent stockings, she could only sell a hundred or so pieces a month at most, maybe two or three hundred at most. But after Lin Mu changed it, the title instantly gained a high-end feel, and the slogan became more cultured and catchy, suddenly giving it the potential to sell thousands or even more pieces a month, much better than before.

Lin Mu laughed and said, "Alright, alright, stop flattering me."

Then she added, "Next are the product titles and slogans for the rhinestone stockings. The title would be: 'Hot Selling Rhinestone Stockings for Women, Sparkling Rhinestones, Non-Irritation, Essential for Nightclubs and Dates, Anti-Snagging Thin Style.' The slogan would be: 'Focus on You, Sexy and Non-Irritation Legs.'"