From Taobao intern to the father of Pinduoduo

Chapter 120 The Double 11 Shopping Festival Ends

Chapter 120 The Double 11 Shopping Festival Ends

Chen Xingxu is a heavy online shopper, and he managed to snag quite a few items during this year's Double Eleven shopping festival.

Among them, the biggest treasure he snagged on Tmall was the S8 music phone he bought there.

After the item arrived, he immediately inspected it carefully. The phone performed perfectly in every aspect, neither like a defective product nor a second-hand item.

Chen Xingxu was very satisfied, thinking to himself: Alibaba is indeed a big company, it does things with integrity, and it really doesn't lie.

But a few days later, the item he had been most looking forward to, from Paipai.com, arrived. He had bought gold beans.

The so-called "golden beans" are made of real gold. According to the store's advertising, one gram of "golden beans" contains one gram of gold.

Based on the gold price in 2009, one gram of gold was equal to 240 yuan.

That year, the price of gold soared, rising from 170 yuan at the beginning of the year to 240 yuan now.

Driven by investment needs, Chen Xingxu wanted to buy some gold coins to save for his future wedding, to use as a bride price and for making hardware for his wife.

He happened to see this product on Paipai.com, where it was being sold for 220 yuan per gram during the Double Eleven shopping festival.

The store clearly states on the product details page that they do not make a profit, but only aim to boost sales.

Chen Xingxu had checked beforehand and found that the shop had high sales volume and mostly positive reviews, so he spent 2200 yuan to order 10 gold beans. Before the goods even arrived, he had already planned to melt the 10 gold beans together and string them into a bracelet with red thread.

After the goods arrived, he couldn't wait to open the package, but when he saw what was inside, his face instantly darkened, turning as black as the bottom of a pot.

Something's not right, these golden beads are definitely not right!

Chen Xingxu felt that the color of these gold beads didn't resemble gold, but rather brass. He quickly took the gold beads to a jewelry store to have them appraised by the owner.

After careful examination, the gold shop owner said, "These gold nuggets do contain a little gold, but they are not a gram of pure gold. They are just a tiny bit of gold powder wrapped in brass. The actual value of what you bought for 2200 yuan is only about 200 yuan."

Chen Xingxu's good mood, which had been lifted by successfully snag a phone on Tmall, was instantly ruined by this incident, and he completely broke down. He immediately tried to contact the seller to argue, but when he logged onto Paipai.com, he discovered that the shop had already taken the product down.

"How can this be tolerated!" Chen Xingxu immediately went to Paipai.com's customer service to complain. Ironically, Paipai.com's customer service actually sided with the seller, on the grounds that the seller had not stated in the product details page that it was 999 pure gold.

Chen Xingxu was so angry he laughed: So they were playing word games with him! He immediately dialed the 315 consumer rights hotline to complain. With the help of various parties, the incident quickly became a trending topic, sparking heated discussions across the internet.

Mr. Wang, the CEO of Paipai.com, was in excruciating pain. He was secretly regretting his decision: Participating in Double Eleven was a terrible mistake! This Double Eleven event exposed all the hidden contradictions within Paipai.com.

There are too many merchants on the platform who engage in fraudulent activities such as order boosting, selling counterfeit goods, and swindling. What's even more outrageous is that some of Paipai.com's employees are in cahoots with these illegal merchants, engaging in embezzlement and corruption.

This matter even reached Ma Huateng's ears, and he has ordered a thorough investigation. Next, Paipai.com will definitely have to undergo a major overhaul.

Mr. Wang was filled with regret: he should have never participated in Double Eleven. He was actually aware of Paipai.com's internal problems, but these problems required time to be reformed. However, Double Eleven unexpectedly exposed the internal issues, leaving him with no time to recover.

At the same time, Mr. Li, the CEO of Youa.com, also deeply regretted initiating this Double Eleven battle.

Although he was aware that there were many illegal merchants selling counterfeit goods within Youa.com, he thought, these days, which e-commerce platform doesn't have a large number of counterfeit goods sold?

Even Taobao is full of counterfeit goods and fake orders.

What he truly regrets is that he allocated a 200 million yuan publicity budget, along with internal traffic support from the group, yet the campaign was a complete disaster.

The low price did attract a wave of users who wanted to take advantage of the discount, but once the discount ended, these users disappeared like the wind, with no one remaining.

On the contrary, Tmall delivered impressive results.

Their original plan was to contain Tmall and prevent it from developing, but this strategic goal was never achieved.

Mr. Li fell into deep thought: How about trying to poach him again? Although Youa.com already has an operations department, if Lin Mu is willing to come, he can set up another operations department, make Lin Mu the head of operations department, and implement a competition mechanism, which may bring new breakthroughs.

In contrast, some are happy while others are sad. The Tmall project team has officially started celebrating their success.

The Tmall Double Eleven shopping festival was a resounding success. Zhang Yong's initial target of 1 million to 1.2 million yuan was far exceeded, with the first Tmall Double Eleven achieving a transaction volume of 1.6 million yuan, shocking the entire internet.

By this time, the press releases had spread across the internet, and many netizens got to know Tmall for the first time because of this Double Eleven event. They also learned that Tmall holds Double Eleven every year, during which the prices of goods are very favorable.

After get off work, the employees of the Tmall project team were having a team-building activity, sitting together and having a lively discussion.

"How much do you think the year-end bonus will be this year? Is it 10 months' salary, or a whole year's worth? Maybe it'll be even more!"

"I heard that the applications to transfer to the Tmall project department are piling up, and the HR department has hundreds of applications pending!"

"Our Tmall project team is officially launching! As veterans, we're definitely going to be successful!"

Meanwhile, many colleagues looked at Lin Mu, who was eating steak alone, with envious eyes.

Lin Mu is undoubtedly the number one contributor and MVP of this Double Eleven, and his future prospects in Alibaba Group are limitless.

Just then, Wang Jialei stepped forward, found Lin Mu, and said, "Lin Mu, the end of the year is approaching. Do you want to continue working in the P series, or transfer to management and develop in the M series? I personally recommend you transfer to the M series. With your talent, you can play a greater role in management."

He paused, then added, "Currently, the Tmall project team is small, and the division of responsibilities is unclear; but if you transfer to the M series, you can directly become the head of the operations department."

Lin Mu continued to slowly cut the steak, the beef on the plate was cooked to a tender perfection. The atmosphere around him was very lively, but he felt that this liveliness had nothing to do with him. He had already decided to officially resign and leave at the end of this year.

To be honest, the offer of being the first head of the operations department at Tmall was indeed very tempting.

If you add in benefits like stock options, he could probably earn an annual salary of one or two million in just a few years. Moreover, Jack Ma has high hopes for him; by all accounts, staying at Alibaba Group seems like a sure path to a bright future.

But he knew the course of history. Although Alibaba was good, starting his own business would open up even greater possibilities.

Lin Mu didn't want to say something as outrageous and shocking as resigning at such a celebration banquet.

He plans to make a splash before leaving Alibaba, giving his Alibaba career a perfect ending and letting the capital market know that he is about to become a free agent.

On the surface, Lin Mu did not directly answer Wang Jialei's question, but simply said, "Jialei, let me think about this matter some more."

Wang Jialei smiled and said, "Okay, no problem. Take your time thinking about it. Have fun today and don't think about work."

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