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Chapter 428 Rustic Marketing: Loudspeaker announcements throughout the town

Jiang Chen sat in the village committee office, which had been upgraded to the "Jiang Group Strategic Command Center," looking at the data compiled by his subordinates, a satisfied smile on his face.

Within just one day, the old street's business volume recovered to 70% of its previous level.

Moreover, as the short video of that "street of conscience" went viral online, the number of visitors continued to grow steadily.

But Jiang Chen knew that relying solely on this kind of naturally fermented reputation was not enough.

It's too slow.

Although the Chu family's large supermarket had a terrible customer experience, they possessed the most lethal weapon—excessive subsidies.

For the older generation who have spent their lives being frugal and used to saving money, real savings are more important than anything else.

We must take the initiative and win back the elderly customers who were lured away by Chu's Supermarket with "one-cent eggs" in a more direct and forceful way!

"Da Gou, go and fetch Shen Laosi for me."

Jiang Chen pressed the intercom on the table.

A few minutes later, a middle-aged man with a slicked-back hairstyle, wearing a floral shirt, and walking with his head held high strode in.

He is Shen Laosi, a legendary figure in Qingshui Town and a sales genius.

It is said that he could sell combs to monks and ice to Eskimos.

"Brother Chen! You were looking for me!"

As soon as Shen Laosi entered the door, he enthusiastically stretched out his hands and patted his chest hard, making a muffled sound.

"Whatever you need, just say the word! Even if it's just selling stones to the monkeys on the mountain, my Fourth Master has never failed!"

Jiang Chen pointed out the window to the several high-powered loudspeakers in the village committee compound that were used year-round to broadcast announcements.

"I have a task for you."

"Take a few people with you and get on that old tricycle we use to deliver vegetables in our village."

"Starting this afternoon, shout like crazy all over the entire town and every village in the surrounding area!"

A wicked smile curled at the corner of Jiang Chen's mouth.

"We don't use the 'one-cent egg' scam that lures people in and then rips them off."

"Let's play the most down-to-earth game!"

That afternoon.

A mesmerizing, penetrating broadcast sounded over Qingshui Town.

Sitting in the back of a dilapidated tricycle, holding a microphone connected to a high-powered amplifier, Shen Laosi was delivering his traveling speech with great emotion and intonation.

"Hey! Fellow villagers of Qingshui Town! Uncles and aunts! Brothers and sisters! Younger brothers and sisters! Listen up!"

"Our old street in Qingshui Town has reopened!"

"No empty promises! No gimmicks! We're genuinely giving back to our neighbors!"

Old Shen cleared his throat, and his voice instantly rose eight octaves, becoming incredibly infectious.

"Buy one pound of Hu La Hua's safe pork and get a free bunch of bright green, crisp, fresh scallions!"

"Li Suanpan's fertilizer is so good; buy three bags, and he'll personally carry them to your field, saving you a lot of trouble!"

"Zhang Meili's Fashionable Hair Salon: Wash, cut, and blow-dry for only ten yuan, plus a free professional head massage that will leave you feeling completely relaxed!"

At this point, Shen Laosi deliberately lowered his voice, adding a touch of mystery.

"Most importantly, Wu Youcai's funeral wreath and shroud shop on West Street has launched a brand new business!"

"Go to his shop now and book the full aftercare service... cough cough... plus a free professional psychological counseling session! It'll help you see through life and face death with a smile!"

The power of this loudspeaker is truly immense.

Even the crows perched on the telephone poles dozens of meters away were shaken, flapping their wings and flying away with strange cries.

The sound clearly entered the Chu's Huimin Supermarket.

At this moment, a group of elderly men and women are queuing in a line that stretches for hundreds of meters, craning their necks, standing on tiptoe, and sweating profusely.

They have been standing here for a full two hours.

It was for the purpose of snapping up the supermarket's limited-edition sulfur soap, which was priced at one yuan per bar and was sold in limited quantities of one hundred.

In the queue, an older woman wearing a floral shirt was standing so long that her back ached, and she kept fanning herself with a small fan.

When she heard the loudspeaker announce "Buy pork and get free scallions," her eyes lit up instantly.

She looked again at the endless queue ahead and the chaotic environment inside the supermarket.

She suddenly threw the queue number sign with "288" written on it on the ground.

"Ugh! I'm not waiting in line anymore! I'm not waiting in line anymore!"

The older woman shouted at the top of her lungs to her fellow women.

"My back is about to break from standing so much for this piece of soap!"

"Let's go! Let's go back to the old street to buy meat! Hu La Hua is giving away scallions today! Perfect for making dumplings tonight!"

One sentence awakened countless people.

"Yeah! Let's go to the old street!"

"My grandson loves the flower cakes from Bailu's family!"

"Let's go! I heard that Fang Cui's plum juice at her food stall is free today, drink as much as you want!"

The power of example is endless.

One person takes the lead, and a group of people respond.

The once-crowded queue instantly collapsed.

The elderly men and women, as if liberated, smiled again and surged toward the old street in a large group.

Jiang Chen even had Jiang Xiaoyan take a day off from her barbershop in the county town, and together with a few quick-witted girlfriends, they distributed red aprons printed with the words "Qingshui Town Old Street · Honest Merchants" to all the vendors on the old street.

Rows of colorful food stall tents have been set up again.

The aroma of cumin from roasted gluten, the fragrance of oil from fried dough sticks, the smoky aroma of roasted peanuts... all sorts of fragrances mingled together, filling the air.

Night falls.

The entire old street of Qingshui Town was brightly lit and bustling with people.

The crowds drawn by the loudspeaker and the short video online packed all 88 shops to the brim.

There are no gleaming, high-end tiles here, and no cold, impersonal central air conditioning.

Only the familiar smell of cooking oil, the friendly calls of vendors, and the warm greetings between neighbors remained.

But this is the real life that ordinary people need most and cannot live without.

at the same time.

The Chu's Huimin Supermarket, located a few kilometers away, was completely empty and deserted.

Several temporary workers leaned against the shelves, yawning listlessly.

The once-mountainous piles of discounted goods, now largely ignored, have begun to emit a faint, sour odor.

The store manager, dressed in a suit and tie and sent from the provincial capital, stared blankly at the empty cash registers, his face ashen.

He suddenly grabbed the walkie-talkie beside him and slammed it hard onto the cold floor with all his might.

The walkie-talkie was smashed to pieces.

"They're insane! Have all these country bumpkins gone mad?!"

The manager was trembling with rage, roaring hysterically.

"Why don't they fight over freebies, but instead run off to that dirty, run-down street to buy overpriced meat?"

"Are they all out of their minds?!"