mchenry-crisis.org Chapter 97 Ratings Explosion
Chapter 97 Ratings Explosion
Chapter 97 Ratings Explosion
Nevada – most people don't recognize the name of this state.
But if we're talking about the most famous city in the state, I believe many people have heard of it: Las Vegas.
However, compared to the hustle and bustle of Las Vegas, the real paradise for men is actually a small town in Nevada.
In the United States, the impact on the QS industry is very severe.
In California, for example, female police officers engaging in sting operations is commonplace; you hear about it every day.
You don't even need to step into the hotel; if you make a couple of flirtatious remarks and it's recorded, you can be arrested on the spot.
But there is one exception: Nevada.
After Nevada joined the United States, there were no laws specifying whether the sex industry was illegal.
In 1871, Nevada even attempted to pass legislation to legalize prostitution in the state, but while it passed the bill by a large majority in the State House of Representatives, it was blocked during the review process in the State Senate.
The reason is simple: Nevada has too small a population.
At the time, many infectious diseases were incurable, and the state Senate feared that legalizing the sex industry would lead to a surge in disease and further population decline.
Then the issue was devolved to local governments, and the legality of the decision was left to each city to decide.
During the Great Depression, the entire American society was shrouded in the shadow of unemployment.
In order to make a living, a large number of women were forced into the sex industry.
In addition, the massive infrastructure projects implemented to cope with the Great Depression brought a large number of construction workers to Nevada, which led to a sudden boom in Nevada's sex industry.
However, as the economy gradually recovers and develops, the excessive prosperity of the sex industry has begun to seriously affect Nevada's overall image.
The state's plan to regulate the sex industry immediately sparked strong discontent in smaller cities.
These small cities lack abundant resources to attract investment, and the sex industry is a major economic pillar. If it is cracked down on, the local economy will suffer a severe blow.
After a fierce struggle, the final result was that in cities with a population exceeding 70, the sex industry was deemed illegal.
In cities with a population of less than 70, the sex industry is legal.
So unless you're looking to gamble at a casino in Las Vegas, Las Vegas isn't the best place to go in Nevada. The surrounding smaller towns are where you can experience the vibrant lifestyle.
In these small towns, during the day when driving on the road, you may see women dressed in various revealing outfits standing on the street at every intersection.
You don't even need to ask them; they will tell you the price on their own.
At night, as long as it's not within 400 meters of a school or hospital, even if it's next to a police station or a building separated by only a wall, strippers might be performing in the middle of the venue.
If you're willing to tip, you can enjoy a service that will transport you to another world, right in front of everyone.
You don't need to feel embarrassed at all, because other tourists will not only not look at you differently, but will also cheer for you and treat you as a hero. This seems to have become a unique culture in Nevada.
It's often said that America has no nightlife, but that certainly doesn't apply to Nevada.
In a state with such a vibrant nightlife, television stations have a very weak presence, almost becoming mere decorations.
Pearson Television, the second-largest television station in Nevada, has fewer than 40 regular subscribers.
It's worth noting that this TV station's signal covers the entire state of Nevada. Although Nevada has a small population of just over 3.8 million, such a low number of subscribers and viewership is enough to show the dismal state of the television industry in Nevada.
At noon, Lauren Pearson, the general manager and owner of Pearson Television, arrived at his office drunk, as usual.
The TV station staff were already used to this situation; it seemed to be perfectly normal in Nevada.
Let alone Pearson, the owner of this television station, which middle or upper management hasn't had a night of partying and then come back to catch up on sleep the next day?
"Another relaxing day." At their workstations, the employees seemed quite pleased with their leaders' hedonistic lifestyle.
Being unrestrained, even being late or leaving early, is part of their daily routine.
"Lauren probably got drained again last night by that Mexican woman on George Street. She's pretty, but a bit pricey," one employee whispered.
My colleague next to me stared wide-eyed, asking with an exaggerated expression, "You went to see that woman too?"
"Of course." The other person didn't see anything wrong with it, and even lowered their voice to whisper, "Don't you think it's incredibly exciting to have the woman Lauren dreams of beneath you?"
As he spoke, he glanced up in the direction of the CEO's office. "And I heard from that woman that Pearson is currently going through a divorce with his wife and is planning to marry her."
"Just imagine, if that Mexican woman became our boss's wife, Lauren would be in a meeting in the conference room, and you would be in his office reporting to the boss's wife," the image would be unbearable.
My colleague was so agitated by these words that his breathing became erratic. His face flushed, he said, "Tell me the address. Tonight, I'm going to show that Mexican woman that American men aren't all wilted cucumbers like Lauren."
Inside the office, Lauren Pearson, just as her employees had guessed, paid no attention to the documents her secretary had placed on her desk that morning.
He took off his coat and went to the inner cubicle, intending to conserve his energy for another night's battle.
But less than ten minutes after lying down, his consciousness was already becoming hazy, and just as he was about to drift off to sleep, an annoying voice woke him up.
"Brother-in-law, the management is waiting for your instructions."
Lauren, like a patient suddenly awakened by low blood sugar, said with a slightly angry tone, "How many times have I told you, you have to call me manager at the company."
This is one of the reasons why Lauren doesn't like his current wife; he always feels that everything about him is being monitored.
During the day, he has his brother-in-law watching over him at work, and at night he has to face his sister Irina when he gets home.
Lauren had long considered divorce, but the thought of asset division made him hesitate, as it involved a considerable sum of money.
He glared at his brother-in-law, annoyed, and asked, "Instructions? What instructions?"
"Haven't you looked at the documents on your desk yet? They're the ratings from last night," the brother-in-law replied.
"Ratings?" Lauren frowned, thinking to herself, "Could it be that the ratings have dropped again? This is really bad news."
"According to the data we received this morning, our TV station had 73 viewers last night," said Director Maguire.
"Wait." Before her brother-in-law could finish speaking, Lauren Pearson, still dazed, suddenly widened her eyes and interrupted him.
"How much do you want?"
"73 people," the brother-in-law repeated.
Lauren Pearson jumped out of bed and strode towards her desk, anxiously asking as she went, "How can there be so many?"
With 73 viewers, Pearson Television has never had more than 50 viewers at any given time since its inception.
Not to mention Pearson TV, even the number one TV station in Nevada has never had more than 73 viewers.
"You forgot? Didn't we join MGM's television network? Their new show, 'Playboy Spy,' had a phenomenal ratings last night, peaking at over 25%," the brother-in-law reminded him.
"That means almost a million people are watching!" Lauren exclaimed.
In the United States, viewership ratings are calculated as the percentage of people or households watching a particular program within a specific time period, out of the total number of viewers or households.
For example, if Pearson Television can reach 1 million viewers and 100,000 people watch the show, then the show's rating on Pearson Television is 10%.
Of course, MGM's television network cannot consist of only Pearson, so this 25% rating is only the internal rating of Pearson, not the rating of the show "Playboy Spy".
Therefore, American programs are often labeled with tens of thousands of viewers rather than ratings in minutes, because it is more straightforward.
Pearson picked up the file on his desk and opened it. The three most important data points for the TV station immediately came into view.
From 12 PM to midnight last night, the average viewership rating was 16.17%, with a peak rating exceeding 25.04%. Reach was as high as 81%, and coverage exceeded 60%.
Ratings, reach, and coverage are the three metrics that American television stations value most.
Ratings determine the number of viewers, while reach determines the quality of the program. Reach refers to the proportion of the total number of people who meet the reach criteria during a specific time period to the total number of television viewers.
Take Playboy Spy, for example; it's impossible for the entire state of Nevada to be its potential viewers.
Excluding children and those who frequently watch news and other programs, the statistics company will provide a rough target number of viewers.
For example, if it is predicted that 100 million people will be interested in the program and are its potential customers, and the actual number of viewers is 70, then that is a 70% reach rate.
A higher reach rate indicates a more attractive program.
Coverage rate is reflected on Google Play. If a Google Play post has 100 million views and the total number of viewers during that time period is 200 million, then the coverage rate is 50%.
The percentages of these three rates determine a television station's revenue.
The higher the price, the more money Google Ads will be willing to invest in Google Ads.
When Lauren saw the data, his eyes narrowed slightly out of his brother-in-law's secretary's sight. He thought of the contract he had previously signed with MGM Television Network.
He agreed to join MGM because the programming offered by MGM was cheaper, and because the development of television networks in Nevada was really unsatisfactory.
Now it seems that the stone I picked up at random actually contained gold.
So, could we add a shell company as a middleman to make the already low-priced program content more reasonable, and transfer some of the assets?
If Pearson Television's GG fees can increase, and with the shell company acting as an intermediary, the assets to be divided in a divorce don't seem so unacceptable.