The first rich son-in-law

Chapter 414 Public Relations Crisis

"Tang Zhiruo?" Jiang Beichen's face changed slightly.

"What happened to the person who was hit now?" Jiang Beichen asked again hastily.

Wu Xiaxia bit her lip and shook her head: "I'm still in the ICU, and the situation is not very optimistic. The key is that the public opinion is not good for Tang Zhiruo. Coincidentally, the person she bumped into was our model worker in Jinling. Now she has hit and run. It has become the target of public criticism!"

Wu Xiaxia had a bitter face.

Advertising spokesperson represents the public image of a company.

Now is the critical period for the cooperation between Ouliya and Ketilai. I didn't expect such a thing to happen. The impact will be huge!

Immediately afterwards, Wu Xiaxia received two more calls.

One was a call from the advertising department, and all of Ouliya's advertisements about Tang Zhiruo had been removed from the shelves.

The other call was from the PR department. The model worker Tang Zhiruo bumped into was Liu Yong. Liu Yong's son, Liu Wenqiang, was going to sue Tang Zhiruo. Once convicted, Tang Zhiruo would be imprisoned.

Ou Liya's brand image will definitely be hit hard.

It's really motivating the whole body.

At this time, Alpha also followed up. Apparently, Jiang Lai also got the news. Today, the two companies just signed a cooperation agreement. Now that Ou Liya has become Ketilai's flagship brand, she naturally can't ignore it.

After that, the three of them came to Wu Xiaxia's villa together to study and discuss public relations countermeasures.

"Xia Xia, don't worry, let's find a way together, no matter how rare the situation is, it will pass!"

Jiang Lai experienced more storms and showed calm coping ability at critical moments.

She first used her own relationship to guide public opinion on the Internet, because the incident happened in Jinling, as long as it wasn't trending, it was still under control.

But she underestimated the seriousness of the matter. The Liu Yong that Tang Zhiruo bumped into was a national model worker and a representative. He even appeared on the column that touched Huaguo. He was a relatively well-known positive public figure.

This matter is unstoppable, but within a few hours, it has already been on the 24-hour hot search list.

The netizens were impassioned, and the public opinion all turned to Liu Yong's side, and they basically drool over Tang Zhiruo.

"Tang Zhiruo stood up and apologized!"

"Stars have no privileges, please give justice to the law!"

"Stars earn 5000 million yuan, and model workers earn [-] yuan? Resist the high income of celebrities! Please return the high salaries to model workers and scientific researchers!"

Celebrities and model workers are already very eye-catching words, but now they are put together, which undoubtedly arouses deep-seated social conflicts, which intensifies like igniting a powder keg.

Tang Zhiruo is also a second-tier star. She has sung songs and appeared in TV dramas. She has never been involved in scandals. She has also done a lot of charity, and even went to Africa to do publicity and charity performances. However, the current situation is one-sided. These good deeds seem so pale and powerless , On the contrary, it is called "hypocrisy" by many people.

And the fact is that Tang Zhiruo hasn't come forward to respond publicly so far, which is a guilty conscience in the eyes of the outside world!

Some people even suspected that Tang Zhiruo was drunk and driving!

"Has Tang Zhiruo not been contacted yet?" Wu Xiaxia's phone was almost dead, but Tang Zhiruo still couldn't get in touch.

"The top priority is, we still have to find a way to minimize the loss. In this way, Xia Xia, let's visit Liu Yong's family now and see if we can help!" Jiang Lai suddenly suggested.

It is conceivable that it is impossible for this turmoil to subside. No matter what the reason is, Tang Zhiruo should not have hit and run. This is almost an iron case.

Now we can only appease the families of the injured, and try our best to restore Ou Liya's brand image in the eyes of the public.

This is definitely the most serious public relations crisis in Ou Liya's history. If it is not handled well, the previous efforts may be in vain!

When the three arrived at the hospital, it was already late at night.

Liu Yong's son was walking around outside the ICU. A large number of reporters were stopped by the security guards. Jiang Beichen and the three explained their purpose before they were let in.

"My father was injured like this because of you, what are you doing here!!" Liu Yong's son, Liu Wenqiang, is a white-collar worker in a suit and leather shoes, and he couldn't help shouting when he learned their identities.

"Mr. Liu, we sympathize with what happened to your father. We didn't expect such a thing to happen. In this way, I, Ou Liya, would like to give 20 yuan as condolences to Mr. Liu..."

"20?" Liu Wenqiang interrupted Wu Xiaxia directly.

"My dad now costs [-] yuan a day in the ICU. Are you begging for food?" Liu Wenqiang said with a look of disdain.

"Mr. Liu, you have to be clear. It's not that we bumped into people. We are willing to pay out of sympathy and respect for Mr. Liu. Don't be ignorant!" Jiang Lai said coldly, thinking that this People are a bit too much.

It's not like they bumped into people, so it's too little for the other party to pay 20?

"Come on!" Liu Wenqiang sneered disdainfully: "Don't think I don't know, Tang Zhiruo is the spokesperson of Olia, you are also trying to maintain your corporate image!"

"You guys are here to send money, it's just a public relations trick, why are you pretending to be a bad guy!" Liu Wenqiang snorted coldly.

"You!" Wu Xiaxia was anxious, but she couldn't refute.

What the other party said is true. In business, they are also thinking about their own commercial interests.

It's just that I didn't expect Liu Wenqiang to see through it at a glance.

"How about this, you give me 200 million, take the 200 million, and when I am interviewed, I will definitely speak well for you, otherwise, I will tell the reporters outside that you are here to pay for Tang Zhiruo's hush money! "Liu Wenqiang laughed coldly.

"You actually threatened us?" Jiang Lai's face darkened. They came to condolences to the family members of the injured with good intentions, but unexpectedly it became a condition for being threatened by the other party?

This is total extortion!

"You can't talk nonsense, I just want my dad to get back his due rights. My dad is a model worker. You know how much this has affected, so I think the 200 million is still a good deal for you. Yes!" Liu Wenqiang said jokingly.

"Then what if we don't give the money?" Jiang Beichen suddenly spoke at this time, a cold light flashed in his eyes.

"What? Scaring me?" Liu Wenqiang curled his lips in disdain.

"I know that you are all rich and powerful big bosses, but I also want to tell you a truth, rabbits will bite people when they are in a hurry!"

"Now the public opinion is very unfavorable to you. I am barefoot and not afraid of wearing shoes!" Liu Wenqiang said with a desperate expression.

"And I think compared to your losses, 200 million is already a good deal!" Liu Wenqiang couldn't help but sneered again.

"Brother Jiang, otherwise..." Wu Xiaxia hesitated to speak. Although being threatened by Liu Wenqiang was uncomfortable, what the other party said was true. Tang Zhiruo was finished, and all they could do was to minimize the loss.

"This money cannot be given!" Jiang Beichen said directly.

"Why, boy, do you think you have better choices now?" Liu Wenqiang couldn't help but sneer.

"Your spokesperson hit and ran, do you think there is still something to do?"

"I'm afraid it won't be long before your Ouliya brand will become notorious along with Tang Zhiruo and become the target of everyone's reviling!" Liu Wenqiang sneered.

"Even so, we won't let you blackmail!"

Jiang Beichen said something coldly, grabbed the two girls and walked out.

"Brother Jiang, the matter is already like this, and 200 million is not a big amount! It's better to spend money and eliminate disasters!" Wu Xiaxia said a little puzzled when he came outside.

Although Jiang Lai didn't speak, he was also very puzzled, wondering if Jiang Beichen had a better way.

"The problem has already happened now. No matter how we fix it, people will associate L'Oreal with Tang Zhiruo." Jiang Beichen explained.

"There is a way to untie the bell and tie the bell!"

"If we want to resolve the public relations crisis, we still have to find a way from Tang Zhiruo!" Jiang Beichen said.

"So the most urgent thing is to find Tang Zhiruo first, and ask what happened at that time!" Jiang Beichen said suddenly.

"Based on what I know about that girl Tang Zhiruo, she is not the kind of person who evades responsibility!"